Pep & Gusto: Bringing Clarity to Small Business Marketing
After more than 20 years in the marketing industry, Bree Nicholson founded Pep & Gusto 18 months ago to help small business owners cut through the confusion and take control of their marketing strategy.
Her mission is clear: to simplify marketing and make it strategic, practical and human.
Throughout her career, Bree has seen many business owners feel overwhelmed by marketing, unsure where to begin, which channels to use or how to measure results. This often leads to frustration or distrust.
In response, Bree works closely with clients to develop clear, structured marketing plans that are aligned with their business goals and target audiences.
By creating strategies that connect the right message with the right people, Bree helps her clients feel confident and in control.
A long-time resident of the City of Melton, Bree has lived in the area for approximately 15 years and raised her family locally. This strong community connection drives her passion for supporting local businesses and contributing to the region’s economic and social growth.
Bree’s love for marketing comes from a fascination with the psychology and strategy behind how people connect with brands. Rather than flashy campaigns, she’s focused on the lasting impact of thoughtful, effective communication. Her approach is centred on trust and clarity, helping clients rebuild confidence in marketing after poor experiences with generic solutions.
Like many small business owners, Bree has navigated the challenge of juggling multiple roles — from strategist to administrator — which has deepened her empathy and shaped her grounded, supportive style. One of her key insights is how powerful clarity can be: once a clear strategy is in place, momentum builds quickly, and decision-making becomes effortless.
Looking ahead, Bree is launching an eight-week Marketing Mastery course designed specifically for small business owners. The course will guide participants through building a focused marketing strategy, from identifying their audience to crafting their value proposition and creating actionable plans.
Bree’s passion lies in helping real businesses thrive. She aims to make marketing accessible and effective: removing the jargon, focusing on strategy and building genuine connection. She also values community and collaboration, always open to new partnerships and opportunities to support others on their business journey.
If you feel stuck or want to level up your marketing, take advantage of:
Bree’s complimentary 30 minute marketing strategy call
Bree’s eight-week Marketing Mastery Workshops starting on 7 July 2025.
Contact Bree:
0439333503
bree@pepandgusto.com.au
pepandgusto.com.au
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Western BACE, 222 Ferris Road, Cobblebank