New branding unveiled for Melton Town Centre

A strong local brand has been developed to help build place identity and culture across the Melton Town Centre.

The new logo and colour palette will be utilised across the broad suite of programs being delivered through the Melton Town Centre Revitalisation Project.

Melton City Council invited traders to submit their vision for the Melton Town Centre and from this, initial concepts were developed.

These concepts were presented at the Melton Town Centre Revitalisation Project October meeting, before feedback was collated, through email responses and a follow-up survey.

Responses from traders showed that they preferred bright and vibrant concepts, clearly showing Melton Town Centre. 

Following further design and updates, Council is pleased to present the finalised design for the Melton Town Centre brand.

The brand will be used for promotion of Melton Town Centre, buy local marketing, signage, and a range of further applications including window stickers, social media, wayfinding, videos and supporting collateral including bags, and posters.

Council looks forward to working with traders and the community to promote and revitalise the Melton Town Centre.

Find out more about the Melton Town Centre Revitalisation project.