Melton Town Centre – Insights
Melton City Council has recently received funding through the State Government’s Suburban Revitalisation Program to invest in the Melton Town Centre. A Board chaired by Steve McGhie MP, State Member for Melton, has been established to oversee the program.
A snapshot of the lifestyle and behaviour patterns observed online was developed by Neighbourlytics in March 2021. This data was collected focussing on a 1km radius catchment for the Town Centre an compared to the Caroline Springs central business district.
Neighbourlytics place data reports provide insights into the social and cultural life of places, with data that is obtained from web skimming, social & big data sources. Snapshot reports were prepared for Melton Town Centre, with comparison reports provided for Caroline Springs.
Insights from the Place Data Report included:
Melton Town Centre has a great diversity of place types, with a close proportion of Destinations (24%) to Business & Services (26%) to Community Places (23%).
While Business & Services has the highest proportion of places, the place subcategory with the highest proportion is Health & Wellness.
Melton Town Centre is more likely to attract locals rather than visitors. While there is a great diversity of place types, there is a low proportion of Attractions, Accommodation, Arts & Culture and other place types that attract people from other areas.
The data showed:
While, in comparison the same data collection for Caroline Springs showed:
It is important to remember that this data and insight is based on online data sources, it is not necessarily a representation of the physical usage of the space.
So where to from here:
Melton Town Centre Revitalisation Projects – a wide variety of projects will be commencing over the coming months to support traders and activation of the precinct. These projects include events, trader group development, marketing campaigns and more.
Get social and Start conversations – the data presented is based on the social and web presence of businesses and locations in areas, so if you aren’t online and posting, now is the time to start.
Update and post on your social pages.
Secure your Google Business listing.
Create conversations and opportunities for your customers to talk to and about you.
The Melton Town Centre is home to a wide variety of businesses. A recent audit of the Centre shows the following:
To discuss the data presented or to learn more about the Melton Town Centre Revitalisation, please contact venturemelton@melton.vic.gov.au.