Support for Aussie Makers
The Australian Made Campaign Ltd (AMCL) has recently unveiled its largest national advertising campaign encouraging Australians to support local manufacturers, job creation and the economy by buying Australian-made products.
The ‘Made Right Here’ campaign has been made possible through a $20 million Australian Government grant that enables AMCL – a not-for-profit public company – to enhance public awareness and business participation, boosting consumer demand for Australian products and increasing business adoption of the Australian Made logo.
The ‘Made Right Here’ campaign, which will run nationally from now until 30 June 2026 across television, radio, print, out-of-home, digital and social media, has been created to help Australians make confident, informed purchasing decisions that have a huge flow-on effect to their immediate communities as well as at a national scale.
The TV advertisement depicts the iconic Australian Made kangaroo logo coming to life, bouncing through scenes from sectors such as construction, manufacturing and beyond to demonstrate what ‘Made Right Here’ truly means. It also shines a spotlight on homegrown innovators, showing how supporting bold Australian ideas creates jobs and drives economic growth.
City of Melton business can apply to have their products certified, allowing you to carry the iconic Australian Made logo to be recognised as genuinely Australian. The famous Australian Made logo makes the 'Australian connection' instantly, clearly and with authority, delivering confidence to consumers, and helps to extend your reach through the AMCL network.
AMCL Chief Executive Ben Lazzaro said the campaign highlights the breadth of Australian-made options across nearly every product category and encourages people to make the right choice and buy Australian where they can.
“As the campaign says, Australian Made means made right here in Australia, but the green-and-gold logo means more than just where something is made – it means that when you choose it, you’re backing local businesses and home-grown ideas as well as supporting fellow Aussies,” he said.
“‘Made Right Here’ celebrates what we can often take for granted – which is that we have access to such a wide variety of locally made products, made to Australia’s stringent safety and quality standards, which play pivotal roles in our everyday lives.”
New Roy Morgan research commissioned by Australian Made in 2025 highlights strong consumer support for buying local. Eighty-seven per cent of Australians say it is important to buy Australian Made, while 79 per cent are willing to pay a premium for Australian-made goods. Recognition of the Australian Made logo is almost universal at 99 per cent, with trust among the highest of any brands tracked by Roy Morgan.
Find out more and apply at australianmade.com.au/maderighthere