Video Marketing That Connects: Telling Your Brand Story Without the Overwhelm.

This workshop will show business owners how to effectively use video to stand out. The

session focuses on clarity, confidence, and consistency, breaking down:

- The types of videos that drive real engagement and conversions

- How to communicate your unique value without sounding “salesy”

- Tips to produce content with minimal gear or budget — and know when to bring in a

professional

- Real-world examples and frameworks for storytelling that connect

- How to stay consistent without burning out

- Tools and templates to get started right away

Participants will walk away with a clear plan of attack, regardless of their budget or

industry.

Ben Plunkett is the founder of Plunkett Media, a video production company helping

businesses share authentic stories that build trust and inspire action. With over 12 years

in video storytelling and a background in community leadership (Rotary Club President &

District Team Member), Ben has presented at business networking events and

community forums, and has led 1:1 video strategy sessions with business owners across

Victoria.