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Grow with the Power of Search

  • Melton Library and Learning Hub 31 McKenzie Street Melton, VIC, 3337 Australia (map)

Grow with the Power of Search

Unlock the potential of search engines to drive business growth in our "Grow with the Power of Search" workshop.

Why search?

  • Around 300,000 searches per day happen in Australia (Google)

  • 98% of people read reviews online (Brightlocal,2022)

  • 91% of Australian shoppers use Google search before entering a store (Google, 2024)

  • Online search activity plays an active role in people's decisions

Learn how to optimise your online presence, boost visibility, and attract more customers by leveraging search engine tools and strategies.

 Who is this for?

  • Sole traders

  • Small businesses

  • Not-for-profit organisations and community groups

  • Local Melton traders and online businesses

Whether new to Search Engine Optimisation (SEO) or looking to refine your skills, this workshop will provide practical tips to help your business or organisation thrive online.

 What you'll learn:

  • What is SEO, and how to apply it in your activities

  • Overview of SEO tools (Free V.S. Paid)

  • Best Practices to Improve Your Local Search Presence

  • Tips to make the most of your Google Business Profile listing

  • How to balance user and search needs to create valuable content marketing

 Bonus resources:

  • Keyword search template

  • Writing for SEO checklist

Meet your facilitator: Ray Pastoors (he/him)


Ray Pastoors brings over 20 years of digital marketing experience across 300 small businesses and has worked with leading brands like Origin Energy, Bupa, Mercer, and Bikesure.

Ray is also an endorsed Google Analytics expert for Kate Toon, The Elevatory, Wise Up Marketing and Jodie Minto. He's passionate about empowering small businesses ethically and data-led. He founded Environmental Small Business of the Year 2024, True Green Hosting, Australia's first hosting company with an annual carbon footprint report, and proudly supports 1% for the Planet


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