How to use colour (and lighting) to enhance your brand and customer experience.

Join PPG/Taubmans’ Architectural Colour Category Manager Rachel Lacy as she takes you through the importance of colour in the retail space.

How it can have a positive (and negative) impact on your customers and your sales – even your staff!

What will you learn?

• Learn how the right colour can encourage patronage

• Discover the emotions of colour – what the right (and wrong) colour can do for your customers, sales and staff mood

• How a simple colour and lighting change can give your business the edge over competition